Our story started with two kids in El Monte, California in 1957.

In 1957, our grandparents began making dog collars. There was no grand business plan, no global strategy and certainly no thought that, nearly seventy years later, their family would still be carrying the business forward from Portugal.

They simply started making something.

And then they kept going.

Mirage grew from those early days into the kind of family business that shaped our lives. It introduced us to people we never imagined meeting. Our products ended up with celebrities, in stores around the world, and in the homes of generations of pet lovers. The company helped put our children through college and provided opportunities for our family that our grandparents could never have imagined when they started.

Over the decades, six generations of our family have worked in the business. That kind of continuity is increasingly rare, and it is something we have never taken for granted.

For nearly seventy years, Mirage was more than a company. It was our family's story - an American legacy.

Eventually, however, the world around our family business began to change. Rising costs, tariffs, and an increasingly complicated trade environment made it harder to continue doing things the way we always had. Rather than simply accept that the story was ending, we decided it was time to write a new chapter.

That chapter has begun in Porto, Portugal.

We visited Porto in 2025 and felt something immediately familiar: a respect for craftsmanship, family, community, good food, good work, and a life measured by more than how quickly you can move through it.

Those values felt remarkably close to the ones Mirage was built on: craftsmanship, durability, quality - making products we are proud to put our family name behind.

So we made a very big decision for a very old company: we've moved!

We are now rebuilding Mirage in Porto, with the same focus on quality, craftsmanship, and thoughtful design that has carried the company through generations. We are learning Portuguese, learning our way around our new home, discovering its traditions and, most importantly, getting to know its people.

Portugal has welcomed us with remarkable warmth. We hope, in return, to build Mirage here the same way our family always has: by making quality products, treating people fairly, and creating work we can all be proud of.

We are still the same family business that began with two teenagers making dog collars in California in 1957.

We are simply beginning again, almost seventy years later, on the other side of the Atlantic.

**Born in California. Reimagined in Porto.**

And we could not be more excited about what comes next.